VIP Retail is the Australian and New Zealand licensee for the Mediacart® shopping trolley system. VIP Retail has developed new software and operating systems specifically for local market conditions.
The VIP system is revolutionising shopping as we know it, combining new technologies with good old fashioned customer values. With a computerised shopping trolley that assists shoppers, delivers targeted communications at the point of purchase and streamlines store operations, the VIP system has established a platform for the future of shopping and the retail world.
Currently, two independent supermarkets are showcasing the VIP system: Supa IGA Hawker, ACT, and Supa IGA Delahey, VIC.
VIP Retail plan to commence rolling out a national network of supermarkets in 2011.
