Providing retailers with access to the latest technology
The VIP Retail system provides retailers with access to the latest technology, helping them to improve store layout, streamline operations whilst also improving shopper loyalty and customer satisfaction levels. The installation of all hardware takes place at night over a few days, ensuring minimal disruption to each store and a seamless integration with the VIP system.
Benefits for Retailers include:
- In Store Shopper Communication – Display catalogue specials and communicate one on one with your shoppers as they shop!
- Enhanced Shopper loyalty – Reward your shoppers as they shop your store. The VIP system is an ideal link to your existing loyalty program or is a great opportunity to introduce a loyalty based program.
- Competitive Advantage – Provide your shoppers with a fun & exciting new way to shop
- Improved store operating insights – The VIP system gives you full visibility into your store operations, allowing retailers to:
- Gain greater insights into their operating efficiencies
- Measure traffic flow & dwell time by Aisle / Category
- Develop heat maps
- Test effectiveness of POS displays
- Longitudinal tracking for loyalty card members
- Increased basket size – Trials in the US showed an 8-10% increase in basket size for VIP Trolleys
Currently, two independent supermarkets are showcasing the VIP system: Supa IGA Hawker, ACT, and Supa IGA Delahey, VIC.
VIP Retail plan to commence rolling out a national network of supermarkets in 2011.
